YouTube marketing is an online marketing strategy you can do to increase sales. Nowadays, the era is all digital, you must maximize various marketing strategies to develop your product or service. One channel you can use is YouTube. So, what is YouTube marketing and how to optimize it?
What is YouTube Marketing?
YouTube marketing is a marketing strategy that can increase sales through the YouTube platform. This digital marketing strategy is the right option for promoting products or services. Because YouTube is a large platform with many visitors who view videos every day. YouTube can also be a platform for you to help improve SEO (Search Engine Optimization) and can increase your product or service. That way, you can create your own YouTube channel as your marketing strategy on YouTube.
How to Optimize SEO for Video
You already have your own YouTube channel and are confused about where to start doing YouTube marketing. First, you must pay attention to the SEO part so you can get a good ranking on YouTube. So how do you optimize SEO for videos on YouTube?
1. Title
Like optimizing SEO on a website, optimizing titles and descriptions in videos is also very important. The title is the first thing visitors will read, so they will decide whether to click on the video or not. Make sure the title you post is interesting and makes you curious. Do keyword research first to get keywords that many people are looking for. Combine this with LenosTube, an exclusive tool that allows you to buy super high retention YouTube Views through keyword search to boost your video ranking.
2. Description
Apart from the title, you must also optimize the video description. YouTube only displays the first two to three lines (around 100 characters) of your video description. When you write a description of over 100 characters, visitors must click “Show more” to see the rest. Put a CTA (Call to Action) and link at the beginning of the description so people can go to your website easily.
3. Thumbnails
An attractive thumbnail or main image will make the audience interested in clicking on the video. Thumbnails will be seen by visitors the first time they search for a video in search. Try to create attractive and unique thumbnails to increase visitors.
4. Tags
Next, pay attention to the tags of your video. Try to make tags relevant to the keywords you use. Your video tag will link your video to other videos with similar content, expanding your reach.
How to Build YouTube Marketing
After optimizing SEO, expand your YouTube to other platforms, namely:
1. Media Social
You can share YouTube videos you have made on various existing social media, such as Instagram, Twitter, or Facebook. Don’t forget to include relevant hashtags so that your reach is wide. Write a caption that is relevant and persuasive so visitors click on the video link.
2. Email
To build intense communication with your audience, you can send a newsletter to your audience that has video content accompanied by good copywriting in the body of the email.
3. Blog/website
Besides social media, you can also link your YouTube link to your blog. You can create blog content that is essentially relevant to the video you share. Apart from increasing YouTube traffic, you can also increase your blog traffic at the same time.
Conclusion
YouTube marketing is emerging as an important online strategy to increase sales in today’s digital era. By utilising YouTube’s extensive audience and search engine capabilities, businesses can significantly increase brand visibility and reach. Optimizing SEO for videos requires careful attention to titles, descriptions, thumbnails, and tags. By maximising social media, email newsletters, and blogs, businesses can foster deeper relationships with their audiences and drive traffic across multiple channels.
